Day 1
13 April 2016
#DigitalMarketingTech
“Digital CMOs must also look to use technology that not only provides a good experience to customers, it must delight them, surprise them, and above all, make them love your brand.” CMO Insider
It’s clear that marketing professionals need to understand technology – to be able to identify the technology needs for the business and translate these needs into roadmaps for development. Enabling marketers to improve the customer experience using latest technologies such as mobile, apps and wearables to beacons and the internet of things. The modern marketing department also needs to combine the creative side – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics.
In these sessions we will explore the latest digital marketing technologies available and how best to utilise these.
09:30AM
Investing in digital: How Dominos became a digital company who just happen to sell Pizza
Nicky Claeys
CMO Netherlands & Belgium
Domino's Pizza Enterprises Limited
02:00PM - Day 1
View Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH
- Benefits of investing in digital technology, mobile and ecommerce capabilities
- Challenges of staying abreast of the technology opportunities, and prioritizing appropriately
- Assessing the impact of customer experience, and how this translates into commerce
- Impact on customer loyalty
. Nicky Claeys, CMO Netherlands & Belgium, Domino's Pizza Enterprises Limited
12:30PM
How Mobile First led to adopting Lean Startup
Lonneke Vink
Global Lead .COM B2C, Brand, Communications & Digital
Philips
- How a Mobile Experience project triggered a mindset change in managing a site
- How to connect business, IT and an A/B test team to succeed in lean startup
- Why changing a mindset to lean should be taken step-by-step
. Lonneke Vink, Global Lead .COM B2C, Brand, Communications & Digital, Philips
02:00PM
Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH
Chris Combemale
CEO
DMA Group
Waldi Weisz Blanchetta
Digital Marketing Manager
LG Benelux
Jasper Brouwer
EMEA Director Digital and Content Marketing
Dell
José Namén
International (Digital) Recipe Media Marketer - Thermomix/Bimby
Vorwerk International
Nicky Claeys
CMO Netherlands & Belgium
Domino's Pizza Enterprises Limited
02:00PM - Day 1
View Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH
- Choosing how and what digital technology and ecommerce capabilities to invest in
- Creating an omni-channel approach
- Supporting digital commerce activities with good content strategy
- Scaling digital commerce across regions
This panel will be moderated by Chris Combemale, CEO of the DMA Group
. Chris Combemale, CEO, DMA Group
. Waldi Weisz Blanchetta, Digital Marketing Manager, LG Benelux
. Jasper Brouwer, EMEA Director Digital and Content Marketing , Dell
. José Namén, International (Digital) Recipe Media Marketer - Thermomix/Bimby, Vorwerk International
. Nicky Claeys, CMO Netherlands & Belgium, Domino's Pizza Enterprises Limited
04:30PM
Closing panel: Data driven marketing for personalisation and targeting
Guneet Mast
Head of Digital Marketing
Staples
Thijs Muller
CEO
Havas Media
Mike Lewis
Author
Stand Out Social Marketing
Cristian Citu
Director, Global Digital Marketing
DHL - Global Headquarters
Marc Ellam
Customer Experience, Communications, Social & Digital Media Director
Heathrow Airport Ltd.
- Taking the concept of effective direct marketing into the digital sphere
- To what extent can added personalisation add value to a digital marketing campaign?
- Assessing the effectiveness of options that exist across social platforms to tailor executions
- Programmatic advertising to optimise targeting across multiple platforms
- Issues of automation – potential pitfalls and things to consider
This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing
. Guneet Mast, Head of Digital Marketing, Staples
. Thijs Muller, CEO, Havas Media
. Mike Lewis, Author, Stand Out Social Marketing
. Cristian Citu, Director, Global Digital Marketing, DHL - Global Headquarters
. Marc Ellam, Customer Experience, Communications, Social & Digital Media Director, Heathrow Airport Ltd.
Day 2
14 April 2016
02:00PM
Panel Discussion: Don’t Look At Your Social Data in Isolation: Contextualize It To Understand ROI
Sanna Pöyhönen
Research and Analytics Manager, EU
Nikon Europe B.V.
02:00PM - Day 2
Dustin-Michael Steinfort
Social Media & Digital Marketing Lead
The Kraft Heinz Company
02:00PM - Day 2
Tom Bagnall
Group Director of Insights
VimpelCom
02:00PM - Day 2
Alvise De Nardi
Sales Manager - Italy, Spain & Latin America
TalkWalker
02:00PM - Day 2
Soenke Lorenzen
Research Manager and Media Analyst
Greenpeace International
02:00PM - Day 2
- Unlock new business insights with social data integration
- A blueprint for viral content: how network analysis can revolutionize your social media strategy
- Add value to your brands with social data intelligence
This panel will be moderated by Alvise De Nardi, Sales Manager – Italy, Spain & Latin America, TalkWalker
. Sanna Pöyhönen, Research and Analytics Manager, EU, Nikon Europe B.V.
. Dustin-Michael Steinfort, Social Media & Digital Marketing Lead, The Kraft Heinz Company
. Tom Bagnall, Group Director of Insights, VimpelCom
. Alvise De Nardi, Sales Manager - Italy, Spain & Latin America, TalkWalker
. Soenke Lorenzen, Research Manager and Media Analyst, Greenpeace International
04:00PM
Review & Rating enabled Forecast Simulation – Data Driven Marketing Decision
Shu Wang
Director Business Transformation
Philips Healthtech
- Data driven decision making: Why now?
- How Digital impacts the way we make high impact decisions?
- New ways of collecting consumer intelligence / insights
- Forecast simulation to assess the highest Return-On-Investment options.
. Shu Wang, Director Business Transformation, Philips Healthtech