- Start Time:09:30AM
- End Time:10:00AM
- Day:Day 2
Talk:
- Social Integration
- Effectively linking social media activity to overall marketing strategy
- Aligning business and marketing objectives with social media activity
- Where does social sit in the marketing mix
- How does social media facilitate customer’s progress through the funnel
- Establishing clear business goals for social media activity, marketing objectives and a robust way of measuring results