Talk:

There is a change going on in social. One-to-few/ chat platforms like WeChat, Whatsapp and Messenger have shown a tremendous growth in the past months. It seems that people don’t want to share everything with everybody anymore, and are looking for more personal and private platforms. Gert Wim ter Haar, Social Media Hub Manager, will discuss with you the way KLM Royal Dutch Airlines wants to be a guest on those platforms as well.