Looking back at 2013 – Top 8 social marketing trends of the year

Social media continued to become more integral than ever this year to how we communicate, market, sell and do business and here we bring you the eight social media trends of 2013. 1)      New advertising options  There were a number of changes to the social media advertising landscape in 2013

7 reasons why Pinterest should be part of your social marketing strategy

Who’d have thought that the online equivalent of a corkboard and pins would have revolutionised how brands are marketed? And yet the social media phenomenon that is Pinterest is changing the way brands are marketed online for good – especially to its predominantly female audience. So what exactly does the

@Lithium, @AdobeMktgCloud, @brandwatch and many more become part of #SMWF 2013!

#SMWF Europe is pleased to welcome some of the world’s most exciting social marketing players to this year’s agenda and demo area exhibition. Find out more about them below: Platinum Sponsors Lithium Lithium social solutions help the world’s most iconic brands to build brand nations— vibrant social web and online

Early bird discount for #SMWF Europe ends this Friday!

With just 2 months until the 5th #SMWF Europe, don’t miss your chance to take full advantage of the early bird discount ending this week! Register before Friday (18th Jan) at 1800 GMT and save up to £300 on your pass. This year’s show, taking place at The Brewery, London

ROR (#RonR), Return on Relationship™… what is that? @TedRubin explains

In a world full of ‘take’, we can’t underestimate the qualities of ‘give’ in social media marketing. Ted Rubin, Chief Social Marketing Officer at Collective Bias and #SMWF speaker, discusses Return on Relationship: what you do in building social bridges might not be an instant win, but it can put

Applying Social Media Best Practices: Key steps to success from @mwdonnelly

by Margaret Donnelly, Director of Marketing, Meltwater Buzz For all the thought leadership, case studies, and best practices guides available today, many businesses are still having a hard time applying those principles and practices to their own unique circumstances. At every social media conference I attend, I overhear the same type