It takes more than a hashtag to become a social business
By Zoe Sands, Head of Digital Marketing, Juniper Networks On my quest for social media knowledge and learning I continue to attend lots of social media events, most recently SMWF in London. After attending many sessions it sprung to mind that although there is still a lot of buzz around
Applying Social Media Best Practices: Key steps to success from @mwdonnelly
by Margaret Donnelly, Director of Marketing, Meltwater Buzz For all the thought leadership, case studies, and best practices guides available today, many businesses are still having a hard time applying those principles and practices to their own unique circumstances. At every social media conference I attend, I overhear the same type
Demystifying Social Media Monitoring
By Kiron Mair, UK Community Manager for Synthesio It’s no big secret that in 2012 social media is driving most of the world’s conversations about anything and everything. But it’s only been in the last three or four years that brands have cottoned on to the idea of social networks
Top 5 ways social media has changed PR.
There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper.