Tag: Facebook

So this is the week we’ve all been busy checking out our Facebook Lookbacks – the nostalgic videos and photo montages lovingly created by those at Facebook HQ to celebrate the company’s tenth birthday on Tuesday. So, just in case you’ve missed the celebrations here are Facebook’s 10 years of

      Earlier this week Tesco revealed it was developing the world’s first socially created wine – the ultimate example perhaps in how crowdsourcing helps new product development and generating huge press coverage as a result, especially since it will also benefit the community where the wine will come

    Building customer relationships is important for any business but in the retail industry it’s absolutely vital, and social media is the perfect tool. Customers are voicing their opinions across the social media channels – from Facebook to Twitter – and ignoring what they are saying means missing rich

The world of social marketing means that brands no longer have to be faceless organisations but can get closer than ever to customers. And what better way of doing that through the voice of your brand? As ITV’s ‘who dunnit’ drama series Broadchurch concluded in the UK recently social media

For any social media marketer worth their salt, engagement is the holy grail. It’s also a tangible, quantitative attribute which puts you ahead of the rest – and not everyone realizes this. #SMWF sponsors, #engagementlabs, explains what needs to be done to push engagement to the next level… I think most of

In a world full of ‘take’, we can’t underestimate the qualities of ‘give’ in social media marketing. Ted Rubin, Chief Social Marketing Officer at Collective Bias and #SMWF speaker, discusses Return on Relationship: what you do in building social bridges might not be an instant win, but it can put

#SMWF is very pleased to announce that Wildfire, the social media marketing tool designers, has come on board as a Platinum Sponsor for the event at the Sentry Centers, New York on Nov 27th – 28th, alongside speaking at the social marketing track. Wildfire’s opinions and insight will undoubtedly be

Social media is certainly on the agenda at Apps World in Earls Court 2, London on 2-3 October, with Facebook, Foursquare and Google all confirmed for the industry-leading event. Facebook will be present and featured as a case study at the two-day free to attend Droid World track, with developer

By Zoe Sands, Head of Digital Marketing, Juniper Networks  On my quest for social media knowledge and learning I continue to attend lots of social media events, most recently SMWF  in London. After attending many sessions it sprung to mind that although there is still a lot of buzz around

It was great to see everyone and celebrate the industry at the Social Soiree! We hope you’re all feeling fresh and ready for another exciting day of discussion and insight. Today alongside the keynote track the Enterprise and B2B Marketing workshops will be taking place as well as the Mobile

So SMWF has officially kicked off, and boy do we have a jam-packed first day set for you! With so many sessions to feast your eyes on, it’s difficult to whittle it down to just a select few that are unmissable. Today we’ve got the keynote track taking place along

SMWF is nearly upon us. On tomorrow the doors of Olympia will open on one of this year’s most eagerly anticipated social media events; offering six conference tracks, a bustling exhibition space, and more industry movers, shakers and deal-makers than you could shake a stick at. Read on for some

                      The official SMWF 2012 app is now available to download from the iTunes App Store now providing you with instant access to the latest agenda, speaker details, floor plan and exhibition information.

The advent of social media has changed the music industry for good. With fans able to source and share music using Spotify, Facebook and YouTube, it’s never been more important for record labels to become digitally aware. But what challenges does this bring for the music industry? The Drum caught

The SMWF Connect Live networking sessions will be taking place at SMWF on both days of the event for paid delegates, speakers, sponsors & exhibitors. SMWF Connect Live will take the format of speed networking providing a structured, yet informal environment, to meet and connect with fellow SMWF folk. There

by Margaret Donnelly, Director of Marketing, Meltwater Buzz For all the thought leadership, case studies, and best practices guides available today, many businesses are still having a hard time applying those principles and practices to their own unique circumstances. At every social media conference I attend, I overhear the same type

We are pleased to announce the launch of SMWF Connect our brand new networking service for 2012! SMWF Connect provides the opportunity for all workshop delegates, speakers, exhibitor & sponsors to connect pre-event, share knowledge, engage in discussions & pre plan meetings with key folk they are looking to connect with

Retailers and brands are discovering new ways to gain valuable customer insight through their use of social media. By creating online social communities, retailers are not only able to build brand loyalty but receive feedback on their products and gain insight for future projects. A recent report found that 85%

By Maya Grinberg, Social Media Manager, Wildfire Interactive Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed moments that

Twenty years ago Gerald Ratner described the jewellery his stores sold as ‘crap’ at the Institute of Directors annual conference. Days later his organisation had seen £500m wiped off its value. It’s reputation unsalvageable. Had Gerald made the same faus pas today his company reputation would have been destroyed in

By Anders Lundin, EMEA Digital Lead for Text 100 There is no doubt that LinkedIn has taken the position as one of the leading social platforms for B2B communications. LinkedIn currently has around 150 million users and the platform is used almost exclusively for business contacts and business communication, which

We’re soriee’d out after a lovely night at the hospital club with Vitrue and friends of SMWF!  It was great to see everyone last night at the ‘Social Soiree’. The night at the Hospital Club was a facebook gaming, live art creating, ipad dj’ing &  social media chattering  networking night,

By Lloyd Salmons and Ronnie Crosbie from Outside Line This is the year that the Superbowl got all social on itself. With an estimated 60 per cent of its 100 million viewers tuning in via a ‘second screen’, it’s no wonder the main players have woken up to social plug-ins.

We’ve teamed up with Vitrue to celebrate Social Media Week next week with a Social Soiree at the Hospital Club in Covent Garden on Thursday 16th February between 5 and 9pm. Come and join us and get involved over some networking drinks with social media enthusiasts and friends. The event

By Lance Concannon, UK social media lead at Text 100 Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This

The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27th and 28th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space

Following a landmark year for location based services, mobile marketers are looking towards 2012 as the year when location based technology will pervade many of the services available on users’ handsets. Last year Foursquare reported that over 15 million users and 600,000 businesses had joined the platform, resulting in over

At Conversocial, we spend a lot of time working with companies who use our software to boost their customer service offerings on Facebook and Twitter. We’ve learnt quite a bit about the challenges they face along the way. Two thirds of customers want to use social media to communicate with

On Nov 1 -2 at the Javits Center, Robert Harles, Global Head of Social Media for Bloomberg will be discussing how to integrate social media into a traditional organisation. We caught up with Robert to ask him a few social media based questions: 1. How did you get your start

1. Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem. 2. 100+ speakers from top names in the industry including Twitter, AT+T, Radian6, Google TV, Yahoo and Bing. 3. Unique opportunity to network with 2500+ attendees

To brands Facebook isn’t about playing games, it’s all about starting new relationships as well as building and supporting existing ones. With over 550 million users Facebook is something at brands cannot afford to ignore, but with over 3 million fan pages how do you stand out from your competition?

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper.