Eye-tracking research shows majority of mobile ads being ignored
London-based AI company GumGum has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad […]
Buying without blindfolds: Why businesses should demand a personalised free trial
Within the B2B environment, the promotion of cloud-based solutions is dominated by free trials that offer interested parties no more than a glimpse […]
Should sales or marketing be taking the lead on customer experience?
We all know that delivering true, multi-channel customer experiences is the name of the game in modern day marketing and sales, but who should be in […]