The rise of the machines in digital marketing: Building relationships between brands and consumers
Today, we rely heavily on information technology to increase our brand image and reach consumers. In 2018, the rise of the machines (minus the I, […]
Google Shopping vs. text ads: Where should digital marketers spend their AdWords budget?
With ever-growing opportunities to promote businesses via Google, it can be difficult for digital marketers to know where to focus their efforts. […]
Why social is the #1 equaliser for brands
There are two types of businesses in the world when it comes to social — an organisation that does it because it feels it ‘has to’ […]