Georgios Kolovos is a recognised marketing strategist with strong B2B expertise. Currently as the marketing director of GE Capital, the financial services arm of General Electric, he drives the marketing activities across Europe and Asia for the commercial finance business. Previously, Georgios held a number of marketing, strategy and customer experience roles in Europe, including Customer Centricity Leader at the banking joint venture with Garanti Bank in Turkey, a strategic role with the European Distribution Finance business and a digital business development position at Hewlett Packard. Georgios is a member of the board of the Business Marketing Collective, regular speaker at the key marketing and financial services events and proud owner of a number of innovation awards from across the industries he worked in.
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