Bas Komen is an international experienced Digital, Social & eCommerce professional. Worked in Telecom (KPN) Consumer Electronics (TomTom) and currently active in the CPG/FMCG branch at Cloetta. Founded in 1862, active with 35+ brands, sold in 50 countries, produce & sell candies, chocolate, nuts & chewing gum.
In his current role, Bas is responsible for Social Media, Digital Marketing and eCommerce (strategy, organization, measurement, partnerships, advertising, etc.) for the Cloetta group. As part of the international marketing team, reporting to the CMO, Bas drives the Social Media & eCommerce transformation towards a ‘Conversation Company’.
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