Playfish’s Andrew Mo is the latest addition to the growing number of speakers at this year’s #SMWF Asia.   Mo, the general manager of the China Studio, is a leading creator of award winning social games and will be chatting about his experience in the area at this year’s conference.

Recent years have seen a shift in video game users to an older and more predominantly female demographic than first envisioned. This new gamer demographic seeks games that are easier to learn, less time consuming, and that allow them to interact with friends and strangers online. This perhaps explains the recent success in social media gaming….

Playfish is a creator of social games for friends to play with each other over social media networks such as Facebook, Bebo, Myspace as well as mobile devices.  The company has enjoyed huge success in the social gaming arena with all seven of the company’s games being a top 10 hit on Facebook, including Pet Society, which see’s an impressive 11 million users each month.

Andrew and many others social media experts will be speaking at the Suntec Centre, Singapore on the 1-2 September, for more information and details on how to register your place at the event please visit www.socialmedia-forum.com/asia/.