Thank you to everyone who came along to this week’s #SMWF at the Sentry Centers in New York. With some of the social media industry’s brightest and best headlining the agenda the two days were jam packed with debate and discussion around the future of social media marketing.

Special thanks go to our friends at Doodle.ly for all their great live doodles during the show! Doodle.ly is a free social drawing platform available online and all mobile devices, find out more here.

@Robharles of @Bloombergnews welcomes everyone to #SMWF

Building interaction into the TV experience, Jesse Redniss of USA Network
“@IAmMrSid: “What some of the experiences look like… the hashtag is the currency of conversation of what’s going on”-@jesseredniss #smwf”

“@karmacom: USA channel showing promo video on #hashtagkiller experience that crossed social media outlets with gamification, IMs, exlusive video #smwf”

Social Media All Stars: Sarah Glover (NBC10), Kelly Fisher (Toyota), Nicole Bohorad (Capital Media), Tarik Hart (Shoutlet) and Sosti Ropaitis (McDonalds)

“@JpGaudette: Social media is a perfect place for luxury brands, considering that 1 on 1 approach can lead to an expensive purchase. #MoreROI #SMWF”

Chris Thorne, from EA Games explains what really matters in social marketing
“@MerlinUWard: Integrate social into the product! – Chris Thorne#smwf”

Peter Stringer from the Boston Celtics talks Pinterest

David Guy, CEO Louddoor, talks about how to turn fans into customers

Social debate break out 1 – the panel discuss the developments in social advertising

Morgan Baden talks about the importance of Pinterest for Scholastic
“@HollyChessman: Understand the triggers for why people contact you & be proactive about your customer communication -via @kipwetzel #SMWF”

Niche content creation, Felicia Yukich, Four Seasons Hotels & Resorts
“@GulsahBoye: No more print media for @FourSeasons as they utilized online and social media instead and returns are amazing #SMWF #socialmedia”
“@HollyChessman: Understand what motivates your audience then serve them content about that -via @feliciayukich #SMWF”

Shane Steele explains how to drive engagement, awareness and commerce

Social engagement at a global level, Sosti Ropaitis, Digital and Social Media at McDonald’s

Ben Arnon of Google’s Wildfire

Chair Robert Harle, from Bloomberg opens day 1 of SMWF

Paul Fox of P&G talks crisis management and diapers
“@naullyn: RT @GregoryTSimpson: Without relevance you are just more noise RT @eMylot: @kipwetzel You need to be relevant for your customers #SMWF @GestionProximaC”

Social networking #SMWF style

Networking over lunch
“@IAmMrSid: You need to understand the same person that complained on #Twitter is the same that bought your Groupon-@ragythomas #smwf”

@mariaamezaga of Shell explains how to manage 2 million Facebook fans
“@TomLiacas: Energy sector #socialmedia is tricky, as Shell has found out but some good case studies are available to those at #SMWF”

Social media powerplayers Tony Pham (Life360), Patience Elfving (Kenshoo), Rob Wilk (Foursquare), James Burnette (LinkedIn) and Joshua Nafman (Pepsi)

Ted Rubin leads the panel discussing what social media engagement is and how to know if you are achieving it

FedEx talks social media
“@MerlinUWard: Don’t underestimate your ability to connect with users outside your brand. via @kwindsorfisher#philanthropy #SMWF”

@mhjohnston @paulallard123 @tamicann Execs from IBM, Jet Blue, @Spredfast, & Engagement Labs Talk Engaging Fans

@Tedrubin talking about relationships 

Danielle Strle, Director of Product and Partnerships, Tumblr talks about communities and blogging
“@DebbieDrury: #SMWF during a crisis don’t rush to engage and be sure to listen – really hear”

Delegates and speakers enjoy the networking breakfast pastries

Fast paced speed networking 

 The next #SMWF event will be taking place on 18-19th March at The Brewery, London – find out more here