Q Interactive reveal survey results on women in social gaming
Last week at the Social media World Forum in San Francisco, Q Interactive outlined some recent research findings as part of their presentation. Part of the dynamic dialogue centered on how consumers are engaging with social gaming – An area that has received a tremendous amount of attention over this past week.
At the heart, the study offered a look at how over 2,000 women are engaging with social gaming and app’ing. Topline, they are exceptionally engaged and active – far more than you would expect – and very much interested in communication from brands during this form of entertainment.
Matt Wise, president of Q Interactive, spoke on this @ Tuesday’s “Monetizing Social Games & Virtual Currency” session.
There is a press release you can check out, click here
Here are a few of the research finding the Q Interactive survey came up with;
KEY WOMEN & SOCIAL GAMING STUDY STATISTICS
· Women are acquiring virtual currency more regularly than they likely hit up a real ATM: 57 percent earn/spend virtual currency daily.
· Despite the need for virtual currency, only one in ten women have actually used “real” money to purchase it; of that group, 85 percent have spent under $100 in their gaming and app’ing activities – ever.
· So, women gamers and app’ers have formed a unique partnership with brands: Of women who have signed up for branded offers to get more virtual currency, 67 percent found that offer useful.
· There is no sign of slowing: With a down market, it is interesting to note: Of women interacting with games and apps, 57 percent feel virtual gifting – for example, giving a bag of virtual makeup from Sephora – is as meaningful as “real” gifting.
· For more, click here