AIME is a UK based not-for-profit trade organisation representing the commercial interests of member companies involved in the interactive media and entertainment industry – where consumers interact or engage with services across converged media platforms, and pay for services or content using a variety of micropayment technologies.

AIME promotes excellence in the world of Interactive Media and Entertainment. The purpose of AIME is to create an environment of consumer confidence and trust within which our Members’ commerce can flourish within a framework of a strong Members’ code of ethics.

AIME has a membership that represents the entire value chain – from the providers of information and entertainment to the network operators and technical service providers that deliver and bill them to customers. No other organisation has such reach or representation.