Overview
This introductory 1 day course will provide you with an overview of the tools that you can use for implementing a digital strategy
The course will review the basic fundamentals and will enable you to understand the vital role of digital marketing in business and the way you can harness the various channels to improve marketing effectiveness.

Who should attend?
This is an introductory course – so if you are involved with or affected by digital communications in any way and feel that you would benefit from gaining an understanding of the latest techniques available and how they can be used.

Learning Outcomes
Be conversant with the digital channels that are available to the marketer.
Be able to choose the most appropriate medium for each of your audiences.
Know the constraints of the Data Protection Act.
Be able to construct a social media strategy.
Use the CRM tools to enhance the effectiveness of digital media.
Develop digital media metrics.

Course Content

Planning and integrating Digital Marketing Campaigns
Strategy – key first step
Where are we now?
SMART objectives
Segmentation, Propositions and Customer Journey
Overview of Website Design
Overview of key digital channels
Search Engine Optimisation
PPC
E Mail Marketing
Display Advertising
Social Media: Facebook & Twitter
Affiliate Marketing
Overview of Mobile Marketing
Key Performance Metrics
What is the Data Protection Act – and what does it mean for my business?
Summary & Key Take Outs

£450

Please see website for more details and to book a place www.growthmindsetmarketing.co.uk