Digital Marketing Bootcamp
This course is aimed at non-digital marketeer’s who want to understand the key elements of building an effective digital marketing strategy and how that strategy could be executed.
The course will offer a practical guide to the core techniques in digital marketing enabling delegates to leave with a solid “hands on” knowledge that you can implement immediately upon your return to the office.
Who should attend?
This course is aimed at non-digital marketing specialists who want a practical hands on course in how to create a digital marketing strategy and to acquire a better understanding of key digital channels and how they can be used to drive growth.
Digital Marketing Strategy & Planning
Understanding of the key channels:
Website Optimisation and Conversion Rates
Other Channels: affiliate / display
Create and/or improve a programme for measuring and improving digital media effectiveness.
Audit current approaches and identify areas for improving performance.
Search engine optimisation (SEO).
Pay Per Click marketing including Google AdWords.
Social media including Facebook, Twitter, Instagram, etc.
Partner marketing including affiliate marketing .
Online advertising including ad networks and behavioural targeting.
E-mail marketing including deliverability.
Site content and copy.
Digital marketing strategy and planning.