If customer experience is the value proposition, then service design is the methodology to make it happen. Used by organizations like Starbucks, Airbnb, Marriott, Disney, the UK government and more, service design is a collection of methods and techniques to deliver a holistic customer experience that can become your competitive advantage. If you want to get up and running with service design, this is the course for you.

In this two day hands-on session, the focus isn’t just to get you to learn or understand service design, it’s to get you to actually start doing service design. You’ll learn and practice how to develop strategy, design, implement and efficiently deliver multi-channel service experiences to improve your business and help you stand out with your customers.

During the workshop, we take real life scenarios to work through a variety of methods, practices and tools. Highlights of some of the topics we’ll cover include:

Introduction to service design
Planning for service innovation/improvement
User and design research
Developing personas
Journey mapping
Service Blueprints
Design sprints and prototyping
Tips for selling and implementing service design in your organization

Tesani will also provide a workbook for all attendees as well as access to digital files and templates you can use.

Service design and its methodology is relevant for anyone that impacts the creation and delivery of a customer’s experience. This includes:

product owners
innovation professionals
marketers
UX specialists
customer service representatives
strategists
developers and more.

Most of us know that customer experience is a critical success factor. However, most don’t know how to create an experience by design effectively and efficiently. This is where service design comes into play.

Register today to reserve your spot.