Chief Customer Officer Melbourne 2017
Strategy, Innovation and Product Development in the Age of the Customer
As part of Corinium’s Global “Chief Customer Officer” Series, the Melbourne Event will provide a highly interactive platform for senior customer experience executives to assess the most critical challenges and opportunities in a business world where the customer is King.
The A-B-C of the CCO – The Role. Evaluating the CCO’s emergence, remit and future direction in the age of the customer.
CUSTOMER CENTRICITY – The Plan. What does a truly customer-centric organisation look like: from leadership engagement, CX design to customer retention strategies. Moving from insight to strategy execution to align experience and brand promise.
CUSTOMER INSIGHT AND INTELLIGENCE – The Science. Adopting and evaluating data-driven approaches and tools for successful customer engagement and advocacy.
CULTURE and LEADERSHIP – The Human Element. Defining, fostering and embedding a culture of customer-centricity. Understanding the link between internal employee engagement and customer experience management.
BRAND, MARKETING, PRODUCT and DEMAND – The Defining Factor. Driving innovation through actionable customer insights, building brand advocates and involving the customer in product innovation and development.
MEASURING THE IMPACT – The ROI. Connecting measures, metrics and business values to record success and secure further executive support.