What Big Brands Can Un-Learn From Startups
It’s hard to think of any established category that has not been challenged or disrupted by a startup. The long-standing methods of brand management and marketing are not designed to compete with the rapid-fire iteration standard to the startup world. In fact, for big brands to compete, their leaders may need to un-learn their prior ways of thinking and working.
In this session, we’ll bring together brand marketing leaders and leading entrepreneurs to spark a fearless conversation on the realities of both worlds and how we can learn from or un-learn from each other.
Chairman and Co-Founder
President and Co-Founder
President and Chief Executive Officer
Former President & CEO
Former EVP, CMO