Category: smwf

(Image copyright: anilakkus) “New Year, new you?” Social has evolved; and as a brand, you too need to evolve. We’ve seen the evolution from ‘social networks’ to a now ever-present ‘social web’: From: one-way communications > To: real-time communication across platforms From: single social platform identity > To: entire web social identification From: one asset across all channels The post A Simple IDEA for Your Social Media in 2016 appeared first on #DMWF Series Site.

(Image Copyright: 7maru)   A few weeks ago, I went clothes shopping with my thirteen-year-old niece in the U.S. Surprisingly; we ended up at Abercrombie & Fitch, a brand that I used to love because it was cool. However, in the last few years Abercrombie’s loud cologne and half naked The post Brand Differentiation: Myth or Reality appeared first on #DMWF Series Site.

(Image Copyright: Сергей Хакимуллин)   A recent conversation with an industry colleague revealed this paraphrased conversation with a CMO at a recent meeting: CMO: I have an idea that will change everything. Colleague: That’s great! CMO: Let’s take the project you have here and apply Big Data to it. Colleague: The post The Case for Positive Commerce appeared first on #DMWF Series Site.

The team behind #SMWF, the leading event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum. Providing two days of top level speakers and digital marketing insight, #DMWF arriving in four cities which have been at the forefront innovation in digital marketing. The post #SMWF launches Digital Marketing World Forum – Singapore, Amsterdam, London and New York appeared first on #DMWF Series Site.

For content provider News UK social media has had a huge impact on what and how and what it produces for its readers. The shift in its business has seen big changes as consumers become publishers in their own right – so is it change without risk? We interviewed News The post How News UK ensures its content provokes emotion – whether that’s intrigue, tears or laughter. appeared first on #DMWF Amsterdam.