Category: blogfeed

(c)marketingweek.com/2015/07/27/how-instagrams-mobile-ad-revenue-will-overtake-google-and-twitter/   “Ready to shoot my first campaign for Burberry Brit fragrances,” announced 16 year old Brooklyn Beckham last week to his six million strong Instagram following. It came alongside an arty black and white shot – striking certainly, but the stuff of photographic genius? Perhaps not. Ready to shoot The post How fashion brands are harnessing the power of Instagram appeared first on #DMWF Series Site.

  Rahul Asthana has over 14 years of brand building, marketing and sales experience working on the largest brands with the largest FMCG companies in the world. Since January 2014, Rahul has been a key member of the Asia Pacific Leadership Team of Kimberly-Clark’s consumer business as regional sector leader for The post An interview with Rahul Asthana, Regional Marketing Director at Kimberly Clark appeared first on #DMWF Series Site.

(c)iStock.com/[ymgerman]   Our first conference of 2016, #DMWF Singapore, takes place at the end of this month, so we wanted to take the chance today to give you a feel of what to expect. Our first panel discussion on day one brings together five industry experts to discuss dynamic social The post 5 ways to get your audience to talk to you online – Dynamic social engagement for 2016 appeared first on #DMWF Series Site.

(c)iStock.com/[Mutlu Kurtbas]   Think for a minute about the last time you booked a flight. What factors impacted your decision? The chances are that cost came pretty high on the list. Over the last few years, air travel has entered into what feels like an almost supermarket style price war, The post The personalisation of air travel – customer service vs low prices appeared first on #DMWF Series Site.

(c)http://www.womenforwomen.org.uk/she-inspires-me   In 2014 we tipped buckets of ice cold water over our heads, in 2015 we saved animals from extinction with an #EndangeredEmoji, and starting today, January 29 2016, Women for Women International are asking us to take to social media to ‘join the sisterhood’ and support women everywhere The post New #SheInspiresMe campaign launch – how do charities stand out in a crowded social media marketplace? appeared first on #DMWF Series Site.

(c)iStock.com/[martinwimmer]   In the new digital age, days of linear conversion paths and funnels are long gone – and brands need to stop seeing the path to conversion as a journey. By definition a journey is ‘the act of travelling from one place to another’, the implication being that every The post Why The Customer Journey Is No Longer Linear And Brands Must Evolve appeared first on #DMWF Series Site.

(c)iStock.com/[Fly_dragonfly]   We’re all in the media business now. Ford Motor? Media. Proctor & Gamble? Media. Mrs Mopp’s Flower Arrangements (and Associated Floral Services)? Media. If you’re reading this, congratulations – you’re in media. Feel free to grow ironic hair and start using the word ‘conceptualise’. You probably started off The post Content marketing – focusing on ‘why?’ appeared first on #DMWF Series Site.

(Image copyright: anilakkus) “New Year, new you?” Social has evolved; and as a brand, you too need to evolve. We’ve seen the evolution from ‘social networks’ to a now ever-present ‘social web’: From: one-way communications > To: real-time communication across platforms From: single social platform identity > To: entire web social identification From: one asset across all channels The post A Simple IDEA for Your Social Media in 2016 appeared first on #DMWF Series Site.

(Image Copyright: 7maru)   A few weeks ago, I went clothes shopping with my thirteen-year-old niece in the U.S. Surprisingly; we ended up at Abercrombie & Fitch, a brand that I used to love because it was cool. However, in the last few years Abercrombie’s loud cologne and half naked The post Brand Differentiation: Myth or Reality appeared first on #DMWF Series Site.

(Image Copyright: Сергей Хакимуллин)   A recent conversation with an industry colleague revealed this paraphrased conversation with a CMO at a recent meeting: CMO: I have an idea that will change everything. Colleague: That’s great! CMO: Let’s take the project you have here and apply Big Data to it. Colleague: The post The Case for Positive Commerce appeared first on #DMWF Series Site.

The team behind #SMWF, the leading event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum. Providing two days of top level speakers and digital marketing insight, #DMWF arriving in four cities which have been at the forefront innovation in digital marketing. The post #SMWF launches Digital Marketing World Forum – Singapore, Amsterdam, London and New York appeared first on #DMWF Series Site.

Picture source: innovation.internews.org The proliferation of digital and social marketing channel provide an explosion of customer data. CMOs must face the challenges of analysing this data, using it to personalise communications and fully capitalising on the opportunities provided. In this guest posts, Sean Jackson, Chief Marketing Officer at EXASOL explores the The post Do marketers need to be data scientists: Exploring personalisation, programmatic and big data appeared first on #DMWF Series Site.

  Zoe Sands will be running Your Guide to Social Selling, an #SMWF training course on 19th November in London. We caught up with Zoe to find out a little bit more about her…     What inspired you to choose social selling as a core specialism?   I’ve chosen social The post Zoe Sands: Social Selling & Predictions for Digital in 2016 appeared first on #DMWF Amsterdam.

  Your Guide to Social Selling – an #SMWF training course   The buyer has never been more informed than they are today. This has put sellers on the back foot with many struggling to find ways to engage with buyers. Sellers can no longer rely on cold calling and The post Your Guide to Social Selling appeared first on #DMWF Amsterdam.

The team behind #SMWF, the premier event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum, offering two days of top level speakers and insight from across the marketing arena, arriving in Amsterdam this December 1st-2nd. With the growth of social into a The post #SMWF launches Digital Marketing World Forum – Coming to Amsterdam this December appeared first on #DMWF Amsterdam.

With #SMWF 2015 now just around the corner, we’ve been catching up with one of our many exciting speakers Tom Edmonds, Conservative Party Director of Digital and Creative. We’ve been asking him his views on social media and digital marketing, and what to expect from our Day One Keynote Panel: The post The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital and Creative for the Conservative Party. appeared first on #DMWF Amsterdam.

Guest post: By Rotem Dahan, Community Director at BlogsRelease, andDani Finkelstein, Co Founder, BlogsRelease. Customer engagement was a hot topic at this year’s #SMWF Europe. With speakers including Paul Gill from Oxfam, Josep Hernandez from Mondelēz International, Will McInnes from Brandwatch, Patrick van Straalen from Philips and many more who discussed attracting, engaging and The post Are Bloggers The Key For Customer Engagement Success? appeared first on #DMWF Amsterdam.

For content provider News UK social media has had a huge impact on what and how and what it produces for its readers. The shift in its business has seen big changes as consumers become publishers in their own right – so is it change without risk? We interviewed News The post How News UK ensures its content provokes emotion – whether that’s intrigue, tears or laughter. appeared first on #DMWF Amsterdam.

Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the The post How Ford Motor Company moved from content provider to content creator appeared first on #DMWF Amsterdam.

Hats off to the content marketers at Dolmio this week whose Pepper Hackers campaign is a truly brilliant example of a brand thinking laterally and yet still remaining completely on message. The Dolmio Pepper Hacker campaign, which has already amassed nearly 2 million views on YouTube since its launch, has The post Why great content marketing is about thinking laterally appeared first on #DMWF Amsterdam.