Social Media World Forum Europe 2011 after party sponsors Euro RSCG London have released a handful of details surrounding the much anticipated “Official SMWF Social Soiree”.

Taking place on the evening of 29 March, day one of SMWF, the Official Social Soiree is set to include a never-before-seen Neon Dessert Chamber, a creation of food technology jelly-wizards Bompass & Parr. Yes, you read right, a Neon Dessert Chamber.

Kicking off in the Amika Champagne Bar on Kensington High Street from 8pm, this is going to be the Social Media networking knees-up of the year; including a complimentary bar, DJ, dance floor, vodka ice-luge and a top-notch crowd of movers, shakers and deal-makers from around the social media world.

Bompass & Parr, the internationally artistically acclaimed culinary magicians behind a number of high-profile artistic food installations, have been brought in to make the evening an experience that’ll be impossible to forget.

Party guests will be able to sample their highly original party jelly flavours,  reported to include the mercurial ‘Blood Orange and Cognac with ambergris posset’, and the sassy yet effervescent ‘Absinthe and Lime with 24 carat gold’, all served with a silky neon flourish as part of an audio-visual installation that guarantees to quite literally blow your mind.

It’s something that will have to be seen, and tasted, to be believed. The party doors open at 8pm. Entry is open to all SMWF workshop delegates, speakers, sponsors, exhibitors and the press. See the event website for further details.