Heavybit’s DevGuild: Content Strategy & Marketing Conference
Successful SaaS brands drive up to 70% of their inbound leads via content and blogs. Content marketing has never been more important.
DevGuild: Content Strategy is dedicated to the craftspeople who deliver value through content. From defining user needs, to editorial planning, to distribution strategy & ROI tracking — this event will help you hone your technique & build a thriving business. Join 200 leading SaaS founders, marketers and community builders who’ve mastered the art of driving revenue with content that’s entertaining, educational, and above all, useful.
Confirmed Speakers and Panelists include:
Founder of StackOverflow & Discourse, Jeff Atwood
CMO at MongoDB, Meagen Eisenberg
Head of Global Marketing at Slack, Kelly Watkins
VP Marketing at Box, Lauren Vaccarello
Head of Content at Twilio, Devang Sachdev
Brand Director at Algolia, Liam Boogar
VP Marketing & Analytics at Auth0, Martin Gontovnikas
Managing Editor at Intercom, John Collins
Topics we’ll explore include:
Metrics & Tooling: Mapping your Pipeline, Analytics & Content Conversion
Content Creation & Optimization: Real-time Chat, Blog Posts, Newsletters, White Papers & Broadcast
Distribution: Social, News Aggregators, 3rd Party Syndication, Retargeting & Ad Buys
SPONSORS: DevGuild will attract 200 SaaS founders, senior marketers and growth pros and thousands more via our online audience. For more information on sponsoring our events or content, email [email protected]
Past Attendee Titles: Founder, CEO, CMO, VP Marketing, VP Community, VP Product Marketing, Marketing Director, VP Product, Director of Engineering, Director of Demand, Director of Marketing Automation.